The proposal starts from scratch
A recurring sales document still depends on someone rebuilding the context, the language, and the first draft every time.
For business questions AI should not answer alone
Start With the Business Problem, Not the AI Tool
Some businesses need help with marketing. Some need a better internal workflow. Some are trying to decide whether AI belongs in a particular part of the business at all.
Those aren't the same project, so I don't force them into the same offer. Book time with me, bring the question or opportunity you want to work through, and we'll determine whether there's a useful project to take on and what it should cover.
Book a 30-Minute AI Discovery Call
Projects are scoped case by case.
Where work begins
Business questionWhat needs attention
People + handoffsThen consider
The right AI job
The work is usually already there
The Question Is Usually More Specific Than “How Should We Use AI?”
People don't book a call because they need an AI strategy document. They are trying to get a specific piece of business work unstuck.
Answers live in the wrong place
Staff keep asking the same internal questions because the next person cannot find the information when work changes hands.
Marketing needs business context
The owner wants AI involved without turning every draft into generic copy that needs another round of cleanup.
Tools have been tried, but nothing is decided
Several experiments have happened, yet no one has chosen which business question deserves attention first.
The business system comes first
The Tool Comes After the Business Work Is Understood
AI technical knowledge isn't enough. A prompt, bot, or automation only earns its place when it helps the business bring in more revenue, reduce unnecessary expense, or stop work from falling through the gaps between people, departments, and activities.
That is where I start. I look at the business system around the tool: where the work begins, who adds information or makes a decision, and where it gets handed to the next person. Then we can see whether something new needs to be built or an incomplete process needs to be fixed.
Practical AI before the current hype cycle
AI Was Already Useful Before It Became Everyone's Favorite Business Topic
These excerpts come from a webinar David gave in 2022, when the tools were far more limited than the ones businesses can use now.
Even then, the useful question wasn't “How do I keep up with AI?” It was: where could this help a business do better work, make a clearer decision, or stop rebuilding the same thing from scratch?
The tools have moved quickly since then. The business questions are still sitting on someone's desk.
Watch the excerpts for David's take on the business question before the tool question.
A few words from people who know the work
Hear From People Who've Learned From and Worked With David on AI
The notes below are shown as their original LinkedIn post captures.
Bring the question, not a package brief
A Good Call Starts With a Problem You Can Point To
Not every AI question belongs in a project. But a conversation is worth having when a workflow keeps bouncing between people, when useful knowledge lives in one person's head or inbox, when a revenue opportunity gets handled as a one-off task, or when a team is using AI but every person starts from a blank chat.
A workflow keeps bouncing between people before anyone knows who owns the next step.
Useful knowledge sits in one person's head, inbox, or scattered files when the rest of the team needs it.
A revenue opportunity is handled as one-off work instead of becoming a repeatable system.
AI is available to the team, but each person still starts with a blank chat.
The practical details
Before You Book Time
Projects are built around the business question at hand, so these are the details worth knowing before a first conversation.
Do I need a fully scoped project before I book?
No. Bring the process, decision, handoff, or recurring task you want to discuss. Part of the conversation is deciding whether there is a useful project there.
Is this a standard AI implementation package?
No. I work project by project because a sales workflow, an internal process, and a team trying to use AI responsibly do not call for the same kind of help.
How is the work priced?
Each project is scoped and priced on its own. Once I understand the business question and the work involved, I can tell you whether a project makes sense and what it would require.
What happens on the discovery call?
It is a 30-minute video call. You bring the question you want to work through, and we decide whether there is a useful project to scope and whether I'm the right person to help.
AI Consulting
A Better Starting Point for AI Inside the Business
Sometimes the issue is an AI initiative with no strategic direction. Sometimes one person on the team has become the AI enthusiast while everyone else is still working as before. Sometimes tools are being used in ways that add more review, create security risk, or leave staff repeating the same work.
A useful project begins by deciding which of those problems is actually on your desk and what needs to change.
Bring the business question to the call. We can decide whether there is a useful project there before you invest more time in a tool, a process, or an approach that isn't serving the business.
Projects are scoped and priced case by case.